Don Nicolson

Every 20-30 years the unfashionable, with a few tweaks, becomes fashionable. Surprisingly, this 'fashion cycle' seems to apply equally public policy and even to politics – think NZ First. It all starts with an 'outsider' breaking the mold and if the movement has legs, it may reach a tipping point or 'precipice,' with other early adopters jumping in. If there's real momentum, a critical mass is reached turning what was once outlandish into 'mainstream.'